Betting on the 2019 Rugby World Cup smashed all records, making it the biggest one off sporting event in the history of the TAB.
Punters spent $32.9 million on the tournament, ahead of both the 2015 Rugby World Cup ($19.8 million) and the 2011 New Zealand based tournament ($30.1 million), outstripping the previous record set by the FIFA World Cup ($32.4 million) in 2014.
Racing Industry Transition Agency (RITA) Chief Executive Officer John Allen says the results are great for the business, as well as racing and sport in New Zealand.
“Nearly 90,000 customers placed more than a million bets on the tournament, that is 65% of all active TAB customers. More than 20,000 customers placed a qualifying bet for the TAB Try Time promotion” says Allen.
“The ‘No matter who scores, you score with the TAB’ campaign was not only an interesting concept for punters but ultimately it proved a hugely popular promotion that exceeded all our expectations
“This result reflects the collective effort of many people across the business, from the initial concept through to the marketing campaign, the content that supported it and the options available to punters and is something we are immensely proud of,” says Allen.
Every bet placed on the tournament was of direct benefit to New Zealand Rugby with a percentage of betting turnover and profit going directly back into the game.