The Racing Industry Transition Agency (RITA) has entered into a deal with international sports betting and gaming company, GVC Holdings, who trade under the Ladbrokes and Neds brands to show New Zealand thoroughbred, harness and greyhound racing on its digital platforms across Australia.
“Ladbrokes are one of the world's biggest gambling organisations and have a significant presence across Australia, providing great opportunity to showcase New Zealand racing.
“This means we have about 80 percent of the Australian online bookmaker market now contributing back to the New Zealand Racing industry,” says TAB General Manager, Media and International Andy Kydd.
“As with Sportsbet, the new deal will involve them taking live vision of all three codes of New Zealand racing, and the TAB’s long-term broadcast and wagering partner in Australia Tabcorp will facilitate the delivery of the vision.
“Once again, this is about us securing new revenues in the diverse Australian market through voluntary commercial agreements, and supports our ambition to expand the reach of live NZ racing vision across different, growing platforms in that market,” says Kydd.